Online Marketing: Do You Have To Be On All Social Media Platforms?

Let's discuss the importance of strategy when it comes to online marketing and how to select the most relevant social media channels for your business or membership organisation.

There are so many social media platforms available today that it can be difficult to know which ones to focus on. Do you need to be on Facebook, Twitter, LinkedIn, Instagram, Snapchat, Twitter and TikTok at the same time? The answer is no. In fact, trying to be on all of them can actually be counterproductive. Instead, focus your time and energy on the channels that will give you the best results.

Here are a few tips to help you get started:

Make a list of your business goals

To determine which online channels are most relevant for your business or organisation, start by defining your goals. What do you want to achieve with your online marketing? Once you know your goals, you can select the platforms that will help you achieve them.

Look at your target market and research which social media platforms they use

Knowing your audience is also crucial when it comes to online marketing. Each social media platform has different demographics, so it’s important to know where your target market is spending its time online. For example, LinkedIn is great for B-to-B businesses, while Snapchat and TikTok are more popular with younger audiences.

Get inspiration from your competitors

Your competitors are already online, so take a look at what they’re doing and see if it’s working for them. But don’t just copy what they’re doing – think about how you can put your own spin on things and stand out from the crowd.

Create a content calendar and start posting!

Select the social media platforms that are most relevant to your business or membership organisation, and focus your efforts on these. Be consistent with your online branding, and make sure that the images and language you use reflect the values of your organisation or business.

And finally, don’t spread yourself too thin! It’s better to focus on a few social media platforms and do them well rather than trying to be active on every single one. Regular updates, engaging content and two-way conversation are key to success on social media. By being strategic and deliberate with your online marketing, you can save time and see better results.

Also, keep in mind that internet marketing is only one aspect of a larger marketing strategy. To build a cohesive approach that works, combine your online efforts with your traditional activities. For example, if you’re attending a conference, make sure to promote it online beforehand and follow up afterwards with blog posts or social media updates. By using a mix of marketing channels, you can reach a wider audience and achieve your business goals.

So, what’s the bottom line? You don’t need to be on every social media platform to see results. Instead, focus your efforts on a few channels that are most relevant to your business or membership organisation. By doing so, you’ll be able to better engage with your target audience and achieve your online marketing goals.